The Manual of Book Signings and
Other Promotional Techniques, by Patrika Vaughn
Advocate House, 2002
So often, we read how-to books that become redundant after the first fifty pages or so. Patrika Vaughn eliminates that risk by keeping The Manual of Book Signings and Other Promotional Techniques to 32 pages.
This Manual is one of many how-to books, published by Advocate House, geared towards the writer who needs a little help in marketing or seeking new outlets for their creativity.
Many writers do just that write. After they've finished their work and have had it accepted for publishing, many are at a loss as to how to promote their book. And with the state of the publishing industry, authors who are not John Grisham or a Booker Prize-winner are often left to do their own marketing.
Vaughn's Manual is a good source of ideas for writers who have no natural inclination towards marketing. That said, it is also a good resource for writers who may already know something about marketing their work, or are just looking for a little inspiration.
The Manual features a Check List for Setting Up a Signing, an extensive list of DOs and DON'Ts, and a section called Secrets of Successful Publicity. While some of the DOs and DON'Ts may seem obvious, it never hurts to hear well-worn advice as a reminder.
If you've just published a book and are wondering "What's next?", The Manual of Book Signings and Other Promotional Techniques can help steer you in the right direction.
Find this book and other how-to manuals for writers at A Cappela Publishing's web site at www.acappela.com.
